3 Tips To Better Bandit Signs
And Other Totally Illegal Ways To Advertise

By R. Preston Ely - The King of Wholesaling


The following are my tips for optimizing your bandit sign marketing campaigns.  I'm not going to bother making a case for using bandit signs right now.  Suffice to say, unless you have money to put up billboards, you need to consistently keep bandit signs out all over your city.  And you need to do this for the simple reason that they work. 

Tip #1 - Quantity

Personally I like imaginary numbers when it comes to quantities.  But they tend to be hard to work with in real life which is where we are unfortunately.  They are very much like rogue unicorns in this respect.

The more the merrier when it comes to the number of signs to put out.  If you can afford to do a thousand at a time (I'm not kidding), then do a thousand at a time.  But you need to do at least 50 per week.  Preferably 100.

Tip #2 - Locality

You need to put 50 signs out per "general vicinity."  Do not put 50 signs out all over your city.  Focus on one area of your city and saturate that area.  For a weekend.  Put them out Friday nights so they at least stay up over the weekend while the Sign Police are off duty. 

Legal Disclaimer:  If putting signs out in your area of the country is illegal - I don't care.

Obviously do not put signs where cars will pass them at speeds of 120 miles an hour.  That is ridiculous.  They should only go where cars have to stop (stop lights, stop signs, off/on ramps of interstates, etc.). 

And you want your signs to go in lower to middle income areas (can someone sue me for saying that?).  In case you didn't already know this, the cheaper the house, the easier it is to sell these days.  Cheaper is better.  Don't waste your time with expensive houses right now.

Finally, do not put them around police stations, Area 51, at the bottom of lakes, in the hands of magical forest nymphs, or anywhere near active volcanoes. 

Tip #3 - Homosexuality

Sorry.  I was trying to think of another word that rhymed with the first two tips, and that was all I could come up with.  This tip actually has nothing to do with same sex relationships.  It's about the decoration of the signs.  But now actually I think I'm beginning to see how this all ties in. 

I like handwritten signs.  I feel like they get more phone calls.  If you do not feel like hand writing signs, then you can order them custom made with a handwritten font.  They should say this:


     I'll Buy Your
House RIGHT NOW!
          Ca$H!
   (813) XXX-XXXX

           or this

    We Buy Houses
           Ca$h!
   Call RIGHT NOW!
    (813) XXX-XXXX

The phrase "right now" is a hypnotic word pairing.  Internet marketers and copywriters use it often to get people to act. 

I also learned just this week that if you insist of having custom made signs with regular font, BLUE INK produces the best results.  Blue words on white background.  The human eye can see the color blue the easiest.  Also just in, studies show that INVISIBLE INK has been shown to be the most difficult to see.  Just to test this theory, I am going to write the next highly controversial paragraph in all invisible ink. 











It's like I can kinda make it out, but then I mostly can't at all.  I don't know.  Do what you want.


Make it happen!  No one's gonna do it for you!


© 2007  R. Preston Ely  (Don't steal my stuff.)
all rights reserved


WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?You can, as long as you include this complete blurb with it: Real Estate Coach/Rockstar/Assassin R. Preston Ely publishes the critically acclaimed bi-monthly ezine The Flip Factor.  If you're ready to jump-start your life, quit your job, make a bajillion dollars, and have more fun and freedom, get your FREE 7 Day Mini-Course NOW at www.learntowholesale.com!

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10 Tips for Investing in Distressed or Foreclosed Properties
1. Search on the world wide web for distressed or foreclosed properties as a starting point. Use a professional REALTOR to identify great foreclosure deals for you. You may be successful at searching the web on your own, but keep in mind some of the information is outdated, some may be incorrect, and some of the available properties are not even listed. A REALTOR subscribes to updated MLS listings and can offer you the most current information available. 

   




2. If you search yourself for distressed properties and purchase from the selling agent, you are paying a commission to someone with a vested interest. Obtain objectivity in the sale by working with your own REALTOR. You won’t pay any more. Technically, everyone works for the seller, since they pay the commission. 

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3. With distressed or foreclosed properties, time is of the essence. Purchasers must close on the date specified by the agency, and cannot close after this without penalties of $25-200 per day. 


4. It takes 1-3 weeks to qualify a loan. If you are approved for a loan, make sure you are qualified by your lender as soon as possible. If you are paying by cash, make certain funds are available. If finances are in order, the REALTOR will then submit an offer. When the offer is accepted by both seller and buyer, the REALTOR will submit the ratified contract to the lender and closing agent. These steps will begin the process of a successful real estate transaction. 


5. When purchasing a distressed property, always obtain 3-4 bids from different contractors to estimate costs of repairs, if you do not plan on doing the work yourself. 


6. If you are going to sell the property after rehabilitating it, ask your REALTOR to research similar properties in the neighborhood to ascertain market price. 


7. Keep copious records for tax deductions. Any expenses related to the purchase, repair, or maintenance of the property may qualify. Meticulous records are key to a profitable real estate venture. 


8. The title you receive after purchasing a distressed or foreclosed property is a special warranty deed rather than a general warranty deed. Some buyers are alarmed by this, but there is no need to worry. The purchase of title insurance protects the buyer. Each lender purchases insurance to protect the loan as well. Titling insurance should be obtained by the property purchaser. It is always offered by the closing agent. Consider using an attorney instead of a titling company as your closing agent. An attorney is only $50-75 more than a titling company. A real estate attorney can remedy any situation that may arise. Therefore, they are more efficient representatives on time sensitive foreclosure properties. 

9. Foreclosure properties require special addendums and special contracts by the individual bank and HUD office (where applicable). 


10. Foreclosure properties are potentially the most profitable, but require the most attention to detail. A REALTOR experienced in foreclosure deals is highly desirable because the paperwork must be in order to submit a proper bid, and timeliness is critical. 






About The Author




Elaine VonCannon is a REALTOR with RE/Max Capital in Williamsburg, Virginia, and she manages investment property as part of her business. Her husband Joe is a contractor who collaborates with her on rehabilitation of properties. She has helped numerous clients invest in and make money on property investments in Southeastern Virginia. 

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If you’ve been thinking about buying a foreclosure property as a smart investment or as a second home for your family, you may be on the right track. However, buying a foreclosed home is a task that should not be taken lightly. You need to know the ins and outs of foreclosures and that’s why Bargain Network has put together this must-know list of tips for buying such a property.

You will need to expect to do a lot of research before finding a suitable property. In very rare instances, you may be able to purchase the first property you look at, but in general, it will take you hours of careful research and planning to find a foreclosure property that fits your budget and your needs.

Get Pre-Qualified: Securing financing early in the process is important because it will ensure that you are qualified to purchase the property. Being pre-qualified will also give you greater bargaining power when the time comes to make an offer. Find a lender that has worked with a number of foreclosures and understands the foreclosure process in depth. Taking the time to find the right lender will save you from a lot of frustration and may also save you from losing out on a good deal.

Know the Process: Knowing about the foreclosure buying process is an important part of purchasing such a property. You can buy a foreclosed property at auction, by working directly with the seller of the property, or even by working with a real estate firm to bid on the property. Finding out the type of process being used for the homes you will be considering gives you greater bargaining power and may help you to better negotiate a price and any additional benefits such as reduced closing costs